HypeAuditor exists to answer a hard question: is this influencer's audience real, and is it the audience my campaign needs? Metrika answers a much smaller one: how many followers does this account have today? If your team is choosing creators to pay, you probably want the first tool. If your product just needs the numbers, the second one is a lot less ceremony.
What HypeAuditor is built for
HypeAuditor is an influencer analytics platform for brands and agencies: creator discovery, audience quality and fraud analysis, demographics, and campaign measurement, built on large-scale analysis of public creator data. Its natural home is a marketing workflow, evaluating and reporting on the people you partner with.
Where Metrika fits instead
Metrika is for the moments when the consumer of the number is your own software. A counter on a page, a column in an internal tool, a nightly job that records where your brand accounts stand. You get the latest public follower count, following count, post count, and verified status as plain JSON, one bearer token, self-serve from the first minute.
$ curl -X POST https://metrika.run/api/v1/resources/search \
-H "Authorization: Bearer YOUR_TOKEN" \
-H "Content-Type: application/json" \
-d '{"resources": [{"platform": "instagram", "type": "account", "identifier": "cristiano"}]}'We do not scrape on demand. Datapoints are collected into a
snapshot refreshed daily, your request reads the latest
value, and every datapoint carries collected_at, so the
freshness is never a mystery.
When HypeAuditor is the better choice
Whenever the question is about quality rather than quantity. Metrika cannot tell you whether followers are real, who they are, where they live, or how they engage; we hold three public datapoints and nothing else. If a campaign budget depends on the answer, use a platform built to audit audiences. Metrika is a beta product with a deliberately tiny surface.
Getting started
The free tier includes up to 500 API requests per month with no credit card required. Create an account, generate an API key from your dashboard, and the docs cover authentication, response formats, and the datapoints available for each platform.
Get started with Metrika
Create a free account and start pulling social media datapoints in minutes. The free tier includes 500 requests per month, no credit card required.